Ice bucket challenge “breakthrough”? Experts pour cold water on superficial reporting
Beware claims of treatment breakthrough. They’re probably not.Key Concepts addressed:
The Ice Bucket Challenge — those videos of friends, family members, and celebrities dumping ice water on themselves to promote awareness and funding of amyotrophic lateral sclerosis (ALS) research — was a veritable media sensation in 2014.
Now comes the heartwarming follow-up: According to an ALS Association news release, those donation-inducing videos helped fund a discovery that many news outlets are calling a “breakthrough”