Ice bucket challenge “breakthrough”? Experts pour cold water on superficial reporting

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Beware claims of treatment breakthrough. They’re probably not.

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The Ice Bucket Challenge — those videos of friends, family members, and celebrities dumping ice water on themselves to promote awareness and funding of amyotrophic lateral sclerosis (ALS) research — was a veritable media sensation in 2014.

Now comes the heartwarming follow-up: According to an ALS Association news release, those donation-inducing videos helped fund a discovery that many news outlets are calling a “breakthrough”

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