Dodgy academic PR
Ben Goldacre: 58% of all press releases by academic institutions lacked relevant cautions and caveats about the methods and results reportedKey Concepts addressed:
- 2-9 Reviews of fair comparisons should be systematic
- 2-13 Relative measures of effects can be misleading
Ben Goldacre, The Guardian, Saturday 30 May 2009
Obviously we distrust the media on science: they rewrite commercial press releases from dodgy organisations as if they were health news, they lionise mavericks with poor evidence, and worse. But journalists will often say: what about those scientists with their press releases? Surely we should do something about them, running about, confusing us with their wild ideas?